9780273613084

Showing operating managers how they can devise their own Business Unit Strategies quickly and effectively, without any help from the "clever clogs" at the center or in consultancies, this book demonstrates the power of strategy to raise profits, provides a DIY strategy fit for managers, distils strategic thinking since 1960, and provides a lively A-Z of strategy concepts, terms and techniques.

Foreword
Acknowledgements
Introduction	p. 1
Business Unit Strategy - A Do It Yourself Guide	p. 13
Corporate Centre Strategy	p. 75
An A-Z of Strategic Thinkers, Tools and Techniques, and Concepts and Definitions	p. 131
Index	p. 255
Table of Contents provided by Blackwell. All Rights Reserved.

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Financial Times Guide to Strategy

Financial Times Guide to Strategy

0273613081

Summary

Table of Contents

Supplemental Materials