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Intended primarily for the introductory finance course–undergraduate corporate finance or financial management courses–this text also provides an enduring understanding of the basic tools and fundamental principles upon which finance is based.

Get the picture and develop a fundamental understanding of finance.

Readers often miss the big picture, viewing finance as a set of unrelated topics, tools, and techniques. In order to help readers see the big picture, this text provides an introduction to financial decision-making that links the concepts to five key principles of finance.

Authors Arthur J. Keown, John D. Martin, and Sheridan Titman have incorporated significant revisions that weave currency, relevance, and real-world issues into the pages of this well-know finance text.  

Break through to improved results with MyFinanceLab^®
MyFinanceLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress. And, MyFinanceLab comes from Pearson, your partner in providing the best digital learning experiences.

MyFinanceLab for Financial Management is a total learning package that reflects the vitality of an ever-expanding discipline. Instructors using MyFinanceLab can manage all assessment needs in one program, and easily assign auto-graded homework. Students have the flexibility to practice and self-assess while receiving feedback and tutorial aids.

Note: MyFinanceLab is not a self-paced technology and should only be purchased when required by an instructor.