FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$137.60

OUR PRICE:
$74.92

You may extend rentals at any time.


Fashion Now : A Global Perspective

ISBN: 9780131594104 | 0131594109
Edition: 1st
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 9/30/2010

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
The approach of#xA0; Fashion Nowis#xA0;to emphasize fashion and marketing.#xA0;#xA0;By using this book students will learn that one#xA0;of the keys to becoming successful in the fashion business is through decision making based on the marketing approach.#xA0; First, find out what customers want and then provide a product of service to meet these needs or wants.#xA0; The basic language and#xA0;principles of fashion are presented early in the text so that students can apply these to more advanced marketing and merchandising discussions.#xA0; The globalization of fashion is a pervasive theme presented in many ways including history, international sourcing and trade and retailing.#xA0;


Please wait while this item is added to your cart...