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Fashion Now A Global Perspective

ISBN: 9780131594104 | 0131594109
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 9/30/2010

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The approach of#xA0; Fashion Nowis#xA0;to emphasize fashion and marketing.#xA0;#xA0;By using this book students will learn that one#xA0;of the keys to becoming successful in the fashion business is through decision making based on the marketing approach.#xA0; First, find out what customers want and then provide a product of service to meet these needs or wants.#xA0; The basic language and#xA0;principles of fashion are presented early in the text so that students can apply these to more advanced marketing and merchandising discussions.#xA0; The globalization of fashion is a pervasive theme presented in many ways including history, international sourcing and trade and retailing.#xA0;

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