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Fashion Marketing and Merchandising

ISBN: 9781590709184 | 1590709187
Edition: 3rd
Format: Hardcover
Publisher: Goodheart-Willcox Pub
Pub. Date: 3/1/2009

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Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students.


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