Fashion Marketing: A Global Perspective
ISBN: 9781609010782 | 1609010787
Edition: 1stFormat: Trade Paper
Publisher: FAIRCHILD BOOKS
Pub. Date: 1/1/2012
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While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Fashion Marketing: A Global Perspectiveis the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying be... MORE
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