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Fashion Forward : A Guide to Fashion Forecasting

ISBN: 9781563679247 | 1563679248
Edition: 1st
Format: Paperback
Publisher: Fairchild Books
Pub. Date: 2/7/2012

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Fashion Forward: A Guide to Fashion Forecasting takes a practical approach to fashion forecasting with easy-toread content and contemporary examples from today's fashion industry. Balancing theory and practice with a trendy, magazinelike layout, the book will provide an overview of fashion forecasting concepts, including trend observation, data collection, and information analysis. The text then takes students through the steps of creating an actual forecast and includes chapters on determining themes, colors, textiles, and silhouettes. A range of student examples and an emphasis on computer presentation techniques guide the student to ultimately assemble and present their own fashion forecast.


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