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Fashion Forecasting, 2nd Edition : Research, Analysis, and Presentation

ISBN: 9781563673504 | 1563673509
Edition: 2nd
Format: Paperback
Publisher: Bloomsbury USA Academic
Pub. Date: 5/31/2005

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A textbook for fashion professionals interested in improving forecasting abilities, this book combines the theories of fashion changes with the process of organizing and analyzing the information for presenting and implementing the forecast. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organization, analysis, interpretation, and presentation.

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