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Fashion Advertising and Promotion

ISBN: 9780827356269 | 0827356269
Format: Hardcover
Publisher: Cengage Learning
Pub. Date: 1/1/1996

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Explore the specialized advertising and promotion methods used by fashion designers and manufacturers, retailers, materials processors, resident buying offices, fashion forecasters trade associations, expositions and more by using this text. It includes all of the print and broadcast media used in advertising, and the special promotions and events that are employed in the fashion industry.


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