Fans Not Customers : How to Create Growth Companies in a No Growth World
ISBN: 9781781251119 | 1781251118
Format: PaperbackPublisher: Consortium Book Sales & Dist
Pub. Date: 11/13/2012
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To amaze and delight your customers and clients isn't easy, and requires constant work and innovation.
These are tough times for all of us--but it is still possible to defy gravity and create massively successful new ventures, turn-round lumbering giants, and go for growth. The secret lies in not just satisfying customers but in amazing and delighting them. Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mold, even in old-fashioned busine... MORE
These are tough times for all of us--but it is still possible to defy gravity and create massively successful new ventures, turn-round lumbering giants, and go for growth. The secret lies in not just satisfying customers but in amazing and delighting them. Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mold, even in old-fashioned busine... MORE
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