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Facebook Marketing : Leveraging Facebook's Features for Your Marketing Campaigns

ISBN: 9780789741134 | 078974113X
Edition: 3rd
Format: Paperback
Publisher: Que Publishing
Pub. Date: 12/14/2011

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Facebook now has 500,000,000 users, and adds 400,000 more every day. They're powerfully engaged: over 50% log in daily, averaging roughly 55 minutes per day on Facebook. Facebook users create 25 billion pieces of content every month. For marketers, this represents an immense opportunity. In Facebook Marketing, Third Edition, Justin R. Levy brings together up-to-the-minute insights and techniques for transforming that opportunity into profit. In this extensively updated edition, Levy goes far beyond the basics, covering Facebook's growing portfolio of business-related features, including Facebook Messages, Facebook Deals, Facebook Places, and more. You'll learn everything you need to know about the latest changes to privacy controls, Facebook Groups, and other key features. Step by step, one page at a time. Levy guides marketers through:   Developing winning Facebook marketing strategies Designing Facebook ads that drive more clickthroughs at lower cost Using Facebook Connect to reach customers outside Facebook Monitoring what customers are saying in real-time Building thriving Facebook communities that promote loyalty and innovation And more Packed with tips, case studies, and interviews, this book covers Facebook's features and shows how to use them to craft marketing campaigns that work.

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