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Part I: Getting Started with Facebook Advertising.
Chapter 1: Profi ting from the Facebook Revolution.
Chapter 2: Setting Up Your Facebook Account.
Part II: Launching Your Facebook Advertising Campaign.
Chapter 3: Matching Your Ads to Your Marketing Strategy.
Chapter 4: Buying Strategies.
Chapter 5: Understanding the Types of Ad Campaigns.
Chapter 6: Getting Set to Implement and Measure Results.
Part III: Managing Your Facebook Advertising Campaigns.
Chapter 7: Creating Pages for You... MORE
Paul Dunay is a marketing expert who was among BtoB Magazine's Top 25 BtoB Marketers of the Year in 2009. Richard Krueger is a frequently quoted authority on social media marketing. Joel Elad is the author of LinkedIn For Dummies and coauthor of Starting an Online Business All-in-One For Dummies.