Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
| Preface | p. xvi |
| Introducing Social Psychology | p. 1 |
| Doing Social Psychology | p. 3 |
| Forming and Testing Theories | p. 4 |
| Correlational Research: Detecting Natural Associations | p. 6 |
| Correlation and Causation | p. 6 |
| Experimental Research: Searching for Cause and Effect | p. 9 |
| Control: Manipulating Variables | p. 9 |
| Random Assignment: The Great Equali... MORE | p. 10 |
| The Ethics of Experimentation | p. 10 |
| Generalizing From Laboratory to Life | p. 12 |
| Did You Know It All Along? | p. 15 |
| Social Thinking | p. 21 |
| Self-Concept: Who Am I? | p. 23 |
| At the Center of Our Worlds: Our Sense of Self | p. 23 |
| Self and Culture | p. 25 |
| Self-Knowledge | p. 27 |
| Explaining Our Behavior | p. 28 |
| Predicting Our Behavior | p. 28 |
| Predicting Our Feelings | p. 29 |
| The Wisdom and Illusions of Self-Analysis | p. 32 |
| Self-Serving Bias | p. 35 |
| Explaining Positive and Negative Events | p. 35 |
| Can We All Be Better than Average? | p. 36 |
| Focus On: Self-Serving Bias-How Do I Love Me? Let Me Count the Ways | p. 38 |
| Unrealistic Optimism | p. 39 |
| False Consensus and Uniqueness | p. 40 |
| Self-Esteem Motivation | p. 42 |
| Reflections on Self-Esteem and Self-Serving Bias | p. 44 |
| The Self-Serving Bias as Adaptive | p. 44 |
| The Self-Serving Bias as Maladaptive | p. 45 |
| The Power of Positive Thinking | p. 47 |
| Locus of Control | p. 48 |
| Learned Helplessness Versus Self-Determination | p. 49 |
| The Costs of Excess Choice | p. 50 |
| Reflections on Self-Efficacy | p. 51 |
| The Power of Positive Thinking | p. 51 |
| The Dark Side of Self-Esteem | p. 53 |
| The Fundamental Attribution Error | p. 57 |
| The Fundamental Attribution Error in Everyday Life | p. 59 |
| Why Do We Make the Attribution Error? | p. 61 |
| Perspective and Situational Awareness | p. 61 |
| Cultural Differences | p. 63 |
| How Fundamental Is the Fundamental Attribution Error? | p. 64 |
| The Powers and Perils of Intuition | p. 67 |
| The Powers of Intuition | p. 68 |
| The Limits of Intuition | p. 69 |
| We Overestimate the Accuracy of Our Judgments | p. 70 |
| Remedies for Overconfidence | p. 73 |
| Constructing Memories | p. 74 |
| Reconstructing Our Past Attitudes | p. 74 |
| Reconstructing Our Past Behavior | p. 76 |
| Reasons for Unreason | p. 77 |
| Our Preconceptions Control Our Interpretations | p. 78 |
| We Are More Swayed by Memorable Events than by Facts | p. 80 |
| We Misperceive Correlation and Control | p. 82 |
| Illusory Correlation | p. 82 |
| Illusion of Control | p. 82 |
| Our Beliefs Can Generate Their Own Confirmation | p. 83 |
| Do Teacher Expectations Affect Student Performance? | p. 84 |
| Do We Get What We Expect from Others? | p. 85 |
| Conclusions | p. 87 |
| Behavior and Belief | p. 89 |
| Do Attitudes Influence Behavior? | p. 89 |
| Does Behavior Influence Attitudes? | p. 90 |
| Role Playing | p. 91 |
| Saying Becomes Believing | p. 92 |
| The Foot-in-the-Door Phenomenon | p. 93 |
| Evil Acts and Attitudes | p. 94 |
| Interracial Behavior and Racial Attitudes | p. 96 |
| Brainwashing | p. 97 |
| Why Does Behavior Affect Our Attitudes? | p. 98 |
| Clinical Intuition | p. 101 |
| Illusory Correlations | p. 101 |
| Hindsight | p. 102 |
| Self-Confirming Diagnoses | p. 103 |
| Clinical Versus Statistical Prediction | p. 105 |
| Implications for Better Clinical Practice | p. 106 |
| Clinical Therapy: The Powers of Social Cognition | p. 107 |
| Social Cognition and Depression | p. 107 |
| Distortion or Realism? | p. 108 |
| Is Negative Thinking a Cause or a Result of Depression? | p. 109 |
| Social Cognition and Loneliness | p. 112 |
| Social Cognition and Anxiety | p. 114 |
| Social-Psychological Approaches to Treatment | p. 116 |
| Inducing Internal Change Through External Behavior | p. 116 |
| Breaking Vicious Cycles | p. 117 |
| Social Influence | p. 121 |
| Human Nature and Cultural Diversity | p. 123 |
| Evolution and Behavior | p. 123 |
| Culture and Behavior | p. 125 |
| Cultural Diversity | p. 126 |
| Cultural Similarity | p. 128 |
| Gender, Genes, and Culture | p. 131 |
| Gender Difference | p. 132 |
| Independence Versus Connectedness | p. 132 |
| Social Dominance | p. 134 |
| Aggression | p. 136 |
| Sexuality | p. 137 |
| Evolution and Gender: Doing What Comes Naturally? | p. 138 |
| Gender and Mating Preferences | p. 139 |
| Reflections on Evolutionary Psychology | p. 140 |
| Gender and Hormones | p. 142 |
| Culture and Gender | p. 142 |
| Gender Roles Vary with Culture and Time | p. 143 |
| Conclusions: Biology and Culture | p. 144 |
| How Nice People Get Corrupted | p. 147 |
| Asch's Studies of Conformity | p. 147 |
| Milgram's Obedience Experiments | p. 149 |
| What Breeds Obedience? | p. 153 |
| Institutional Authority | p. 155 |
| Reflections on the Classic Studies | p. 155 |
| Behavior and Attitudes | p. 156 |
| The Power of the Situation | p. 158 |
| The Fundamental Attribution Error | p. 159 |
| Two Routes to Persuasion | p. 161 |
| The Two Routes | p. 161 |
| The Elements of Persuasion | p. 163 |
| Who Says? The Communicator | p. 163 |
| What Is Said? The Message Content | p. 165 |
| To Whom Is It Said? The Audience | p. 167 |
| The Two Routes to Persuasion in Therapy | p. 171 |
| Indoctrination and Inoculation | p. 173 |
| Cult Indoctrination | p. 174 |
| Attitudes Follow Behavior | p. 176 |
| Persuasive Elements | p. 177 |
| Group Effects | p. 178 |
| Resisting Persuasion: Attitude Inoculation | p. 180 |
| Stimulate Commitment | p. 180 |
| Real-Life Applications: Inoculation Programs | p. 181 |
| Implications | p. 184 |
| The Mere Presence of Others | p. 187 |
| The Mere Presence of Others | p. 187 |
| Crowding: The Presence of Many Others | p. 189 |
| Why Are We Aroused in the Presence of Others? | p. 190 |
| Evaluation Apprehension | p. 191 |
| Driven by Distraction | p. 191 |
| Mere Presence | p. 192 |
| Many Hands Make Diminished Responsibility | p. 193 |
| Many Hands Make Light Work | p. 193 |
| Social Loafing in Everyday Life | p. 196 |
| Doing Together What We Would Never Do Alone | p. 199 |
| Deindividuation | p. 199 |
| Group Size | p. 200 |
| Physical Anonymity | p. 201 |
| Arousing and Distracting Activities | p. 203 |
| Diminished Self-Awareness | p. 204 |
| How Groups Intensify Decisions | p. 207 |
| The Case of the "Risky Shift" | p. 207 |
| Do Groups Intensify Opinions? | p. 209 |
| Group Polarization Experiments | p. 209 |
| Group Polarization in Everyday Life | p. 210 |
| Explaining Group Polarization | p. 214 |
| Informational Influence | p. 214 |
| Normative Influence | p. 215 |
| Groupthink | p. 216 |
| Symptoms of Groupthink | p. 217 |
| Groupthink in Action | p. 219 |
| Preventing Groupthink | p. 220 |
| Power to the Person | p. 223 |
| Interacting Persons and Situations | p. 224 |
| Resisting Social Pressure | p. 225 |
| Reactance | p. 225 |
| Asserting Uniqueness | p. 226 |
| Minority Influence | p. 227 |
| Consistency | p. 228 |
| Self-Confidence | p. 229 |
| Defections from the Majority | p. 229 |
| Is Leadership Minority Influence? | p. 230 |
| Social Relations | p. 233 |
| The Challenge of Diversity | p. 235 |
| What Is Prejudice? | p. 236 |
| How Pervasive Is Prejudice? | p. 237 |
| Racial Prejudice | p. 237 |
| Gender Prejudice | p. 240 |
| The Roots of Prejudice | p. 245 |
| Social Sources of Prejudice | p. 245 |
| Unequal Status | p. 245 |
| Discrimination's Impact: The Self-Fulfilling Prophecy | p. 246 |
| Stereotype Threat | p. 247 |
| Social Identity | p. 249 |
| Ingroup Bias | p. 250 |
| Conformity | p. 251 |
| Emotional Sources of Prejudice | p. 252 |
| Frustration and Aggression: The Scapegoat Theory | p. 252 |
| Personality Dynamics | p. 253 |
| Cognitive Sources of Prejudice | p. 255 |
| Categorization | p. 256 |
| Distinctiveness | p. 258 |
| Attribution: Is It a Just World? | p. 261 |
| The Nature and Nurture of Aggression | p. 265 |
| Theories of Aggression | p. 267 |
| Is Aggression an Instinct? | p. 267 |
| Neural Influences | p. 267 |
| Genetic Influences | p. 268 |
| Blood Chemistry | p. 268 |
| Psychological Influences on Aggression | p. 270 |
| Frustration and Aggression | p. 270 |
| The Learning of Aggression | p. 273 |
| Environmental Influences | p. 275 |
| Reducing Aggression | p. 278 |
| Catharsis? | p. 278 |
| A Social Learning Approach | p. 280 |
| Does the Media Influence Social Behavior? | p. 283 |
| Pornography and Sexual Violence | p. 283 |
| Distorted Perceptions of Sexual Reality | p. 284 |
| Aggression Against Women | p. 285 |
| Television | p. 287 |
| Television's Effects on Behavior | p. 288 |
| Media Influences: Video Games | p. 292 |
| The Games Kids Play | p. 292 |
| Effects of the Games Kids Play | p. 293 |
| Who Likes Whom? | p. 297 |
| Proximity | p. 298 |
| Interaction | p. 298 |
| Anticipation of Interaction | p. 298 |
| Mere Exposure | p. 299 |
| Focus On: Liking Things Associated with Oneself | p. 301 |
| Physical Attractiveness | p. 303 |
| Attractiveness and Dating | p. 303 |
| The Matching Phenomenon | p. 305 |
| The Physical-Attractiveness Stereotype | p. 306 |
| Who Is Attractive? | p. 308 |
| Similarity Versus Complementarity | p. 311 |
| Do Birds of a Feather Flock Together? | p. 311 |
| Do Opposites Attract? | p. 312 |
| Liking Those Who Like Us | p. 313 |
| Self-Esteem and Attraction | p. 314 |
| Our Need to Belong | p. 314 |
| The Ups and Downs of Love | p. 319 |
| Passionate Love | p. 320 |
| A Theory of Passionate Love | p. 321 |
| Variations in Love | p. 322 |
| Companionate Love | p. 323 |
| Maintaining Close Relationships | p. 325 |
| Equity | p. 325 |
| Self-Disclosure | p. 327 |
| Ending Relationships | p. 331 |
| Who Divorces? | p. 332 |
| The Detachment Process | p. 333 |
| Causes of Conflict | p. 337 |
| Social Dilemmas | p. 337 |
| The Prisoner's Dilemma | p. 338 |
| The Tragedy of the Commons | p. 339 |
| Resolving Social Dilemmas | p. 341 |
| Competition | p. 343 |
| Perceived Injustice | p. 344 |
| Misperception | p. 345 |
| Mirror-Image Perceptions | p. 346 |
| Shifting Perceptions | p. 348 |
| Blessed Are the Peacemakers | p. 351 |
| Contact | p. 351 |
| Does Desegregation Improve Racial Attitudes? | p. 352 |
| When Does Desegregation Improve Racial Attitudes? | p. 353 |
| Cooperation | p. 355 |
| Common External Threats | p. 355 |
| Superordinate Goals | p. 357 |
| Cooperative Learning | p. 357 |
| Communication | p. 359 |
| Bargaining | p. 359 |
| Mediation | p. 359 |
| Arbitration | p. 362 |
| Conciliation | p. 363 |
| When Do People Help? | p. 367 |
| Why Do People Help? | p. 369 |
| When Do People Help? | p. 369 |
| Number of Bystanders | p. 370 |
| Noticing | p. 371 |
| Interpreting | p. 372 |
| Assuming Responsibility | p. 373 |
| Social Psychology and the Sustainable Future | p. 377 |
| Enabling Sustainable Living | p. 379 |
| New Technologies | p. 380 |
| Reducing Consumption | p. 380 |
| The Social Psychology of Materialism and Wealth | p. 381 |
| Increased Materialism | p. 381 |
| Wealth and Well-Being | p. 383 |
| Materialism Fails to Satisfy | p. 386 |
| Toward Sustainability and Survival | p. 389 |
| References | p. 392 |
| Credits | p. 504 |
| Name Index | p. 507 |
| Subject Index | p. 525 |
| Table of Contents provided by Ingram. All Rights Reserved. |