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Exploring Marketing Research (with WebSurveyor Certificate and InfoTrac)

ISBN: 9780324181487 | 0324181485
Edition: 8th
Format: Hardcover
Publisher: South-Western College Pub
Pub. Date: 3/21/2002

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Marketing research on the Internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the Internet have and will continue to shape the future of marketing research dramatically. Exploring Marketing Research, 8e reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.

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