By presenting a principle or problem in experimental design, the authors then show how the problem has been dealt with in psychological literature. Readers can read, critique, and analyze actual cases/experiments from all aspects of psychology that exemplify various design principles.The book is organized into two parts (Basic Principles of Experimental Design and Analysis of Experiments), the book combines a text and case approach to examine the methods of experimental psychology.For psychology students studying research methods, experimental methods, or research design.