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The Experience Economy

ISBN: 9781422161975 | 1422161978
Edition: Revised
Format: Paperback
Publisher: Perseus Distribution Services
Pub. Date: 7/5/2011

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SummaryTable of ContentsAuthor Biography
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brand... MORE
... MORE
Preview to the Updated Edition: Beyond Goods and Servicesp. ix
Preview: Step Right Upp. xxiii
Welcome to the Experience Economyp. 1
Setting the Stagep. 41
The Show Must Go Onp. 65
Get Your Act Togetherp. 107
Experiencing Less Sacrificep. 123
Intermission: A Refreshing Experiencep. 145
Work Is Theatrep. 153
Performing to Formp. 181
Now Act Your Partp. 209
The Customer Is the Productp. 241
Finding Your Role in the Worldp. 271
Encore: Exit, Stage Rightp. 297
Notesp. 301
Indexp. 325
Creditsp. 353
About the Authorsp. 361
Table of Contents provided by Ingram. All Rights Reserved.
B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity (Harvard Business School Press, 2007).


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