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The Experience Economy
The Experience Economy
- ISBN 13:
9780875848198
- ISBN 10:
0875848192
- Format: Hardcover
- Copyright: 04/01/1999
- Publisher: PERSEUS
- Newer Edition
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Summary
According to the authors, we are on the threshold of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. "The Experience Economy" offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce.
