FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$150.00

OUR PRICE:
$126.23

You may extend rentals at any time.


Expanding Disciplinary Space: On the Potential of Critical Marketing

ISBN: 9780415816151 | 0415816157
Edition: 1st
Format: Hardcover
Publisher: Routledge
Pub. Date: 4/10/2013

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Expanding disciplinary Space: On the Potential of Critical Marketingprovides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate. This book was originally published as a special issue of the Journal of Marketing Management.


Please wait while this item is added to your cart...