9781591843849

The acclaimed author of Ignore Everybodyis back with more irreverent wisdom, wit, and original cartoons. "It has never been easier to make a great living doing what you love. But to make it happen, first you need an EVIL PLAN. Everybody needs to get away from lousy bosses, from boring, dead-end jobs that they hate, and ACTUALLY start doing something they love, something that matters. Life is short." -Hugh MacLeod Freud once said that in order to be truly happy people need two things: the capacity to work and the capacity to love. Evil Plansis about being able to do both at the same time. The sometimes unfortunate side effect is that others will hate you for it. MacLeod's insights are brash, wise, and often funny.

Introduction: ôEverybody Needs an Evil Planö	p. 1
Welcome to the Hunger	p. 9
The Market for Something to Believe In Is Infinite	p. 12
Create Your Own Global Microbrand	p. 17
Keep It Simple	p. 22
Join the Overextended Class	p. 26
Have a World-Class Product	p. 31
Make Art Every Day	p. 38
Fill In the Narrative Gaps	p. 42
Remember Who You Really Are	p. 49
Treat It Like an Adventure-an Adventure Worth Sharing	p. 52
Success Is More Complex Than Failure	p. 56
Sleep Rough	p. 60
Create ôSocialö	p. 64
Create Snowballs	p. 68
Avoid Dinosaurspeak	p. 72
Find Your ôMomentö	p. 75
Embrace Crofting	p. 82
The Tao of Undersupply	p. 86
Don't Be ôMiddle-Seat Guyö	p. 89
Cheap, Easy, Global Media: The Revolution Is Already Here, and It's Permanent	p. 94
ôThe Twentyö: Control the Conversation by Improving the Conversation	p. 98
The ôCreative Lifeö Is No Longer One of Many Economic Options; It's Now the Only Option We've Got	p. 102
What Entrepreneurs Can Learn from Artists, and Vice Versa	p. 104
No, You Can't Have It All	p. 107
If Your Boss Won't Let You Articulate Your Evil Plan During Company Hours, Quit	p. 111
Get Other People to Hate You	p. 115
Steal Time, Every Day	p. 120
The Pressure to ôNot Be Shitö	p. 122
A Good Customer Base Is the Best Marketing Plan There Is	p. 125
Continuity Is Key	p. 129
Create Expressive Capital	p. 131
Good News! You Don't Die.	p. 134
ôThis Is Itö	p. 140
ôTake the Cream Off the Top, Leave the Rest Behindö	p. 144
ôLive in the Market, Not in the Spreadsheetö	p. 147
Don't Worry If You Don't Know Absolutely Everything Before Starting Out	p. 151
Death by Stuff	p. 160
Everything Begins with the Act of Gift-Giving	p. 164
Be a Waker	p. 168
Human Beings Don't Scale	p. 171
Evil Plans Are Not Products; Evil Plans Are Gifts	p. 173
Table of Contents provided by Ingram. All Rights Reserved.

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Evil Plans Having Fun on the Road to World Domination

Evil Plans Having Fun on the Road to World Domination

1591843847

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