This best-selling combination rhetoric and thematically organized reader shows students how to analyze all kinds of arguments not just essays and editorials, but clothes, cars, ads, and Web site designs and then how to use what they learn to write their own effective arguments. With engaging, informal, and jargon-free instruction that emphasizes cultural currency, humor, and visual argument,Everything's an Argumentis student-centered and immediately accessible. Students like this book because it helps them understand how a world of argument already surrounds them; instructors like it because it helps students construct their own arguments about that world. Also available in a brief version without the reader.