Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions
ISBN: 9780470891070 | 0470891076
Edition: 2ndFormat: Hardcover
Publisher: Wiley
Pub. Date: 3/13/2012
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A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S.
The Wiley Event Management Series Practical guidance for launching highly visible event marketing campaigns The new and fully up-to-date Second Edition of Event Marketing offers a complete set of tools, strategies, and best practices for designing every phase of a ... MORE
The Wiley Event Management Series Practical guidance for launching highly visible event marketing campaigns The new and fully up-to-date Second Edition of Event Marketing offers a complete set of tools, strategies, and best practices for designing every phase of a ... MORE
| Foreword | p. viii |
| Series Editor Foreword | p. ix |
| Preface | p. xi |
| In Appreciation Of | p. xviii |
| What is an Event and What is Event Marketing? | p. 1 |
| The Evolution of Event Marketing | p. 27 |
| The Theory and Practice of Event Marketing | p. 49 |
| Sponsorship and Cause-Related Event Marketing | p. 87 |
| E-Event Marketing | p. 111 |
| Entert... MORE | p. 137 |
| Corporate Event Marketing | p. 163 |
| Association, Convention, and Exhibition Event Marketing | p. 185 |
| Social Event Marketing | p. 211 |
| Future Forces and Trends in Event Marketing | p. 231 |
| Event Marketing Case Studies | p. 255 |
| Resources | p. 273 |
| Index | p. 294 |
| Table of Contents provided by Ingram. All Rights Reserved. |
CHRIS PRESTON is the program leader of marketing for Queen Margaret University's School of Business, Enterprise and Management, in Edinburgh, Scotland. He has extensive experience in the academic world of marketing and events as well as a commercial marketing background at the corporate level.
The late Leonard Hoyle Jr., CAE, CMP, authored the first edition of this book. He was the dean of the American Society of Association Executives' School of Management, served as chairman of the Convention Industry Council, and was an adjunct professor at The George Washington University.
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