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| Figures and Tables | p. vii |
| Preface | p. xi |
| The Author | p. xv |
| An Introduction to Public and Community Health Evaluation | p. 1 |
| The Links Among Community Assessment, Program Implementation, and Evaluation | p. 3 |
| Overview of Evaluation | p. 5 |
| Preassessment Evaluations | p. 5 |
| Community-Based Participatory Research | p. 6 |
| The Participatory Model for Ev... MORE | p. 8 |
| Cultural Considerations in Evaluation | p. 13 |
| The Community Assessment: An Overview | p. 19 |
| Theoretical Considerations | p. 22 |
| The Ecological Model | p. 22 |
| Data Collection | p. 25 |
| Process | p. 25 |
| Data Sources | p. 33 |
| Reviewing the Scientific Literature | p. 35 |
| The Report | p. 36 |
| Stakeholders' Participation in Community Assessments | p. 39 |
| Developing Initiatives: An Overview | p. 41 |
| The Organization's Mission | p. 43 |
| Planning the Initiative | p. 44 |
| Goals and Objectives | p. 45 |
| The Initiative Activities | p. 52 |
| Using Existing Evidence-Based Programs | p. 54 |
| The Program's Theory of Change | p. 56 |
| The Logic Model Depicting the Theory of Change | p. 56 |
| Criteria for Successful Initiatives | p. 58 |
| Planning for Evaluation: Purpose and Processes | p. 61 |
| The Timing of the Evaluation | p. 62 |
| The Purpose of Evaluation | p. 63 |
| Establishing the Contract for Evaluation | p. 65 |
| The Evaluation Team | p. 65 |
| Creating and Maintaining Effective Partnerships | p. 67 |
| Evaluation Standards | p. 68 |
| Managing the Evaluation Process | p. 69 |
| Factors That Influence the Evaluation Process | p. 75 |
| Involving Stakeholders | p. 76 |
| Designing the Evaluation: Describing the Program | p. 79 |
| The Context | p. 81 |
| Justifications for the Initiative | p. 83 |
| The Initiative's Goals, Objectives, and Activities | p. 84 |
| The Initiative's Theory of Change and Logic Model | p. 84 |
| Designing the Evaluation: Determining the Evaluation Questions and the Evaluation Design | p. 87 |
| Bases for Selecting the Evaluation Questions | p. 89 |
| Approaches to Selecting the Evaluation Questions | p. 92 |
| Types of Evaluations | p. 93 |
| Process Evaluation | p. 94 |
| Outcome Evaluation | p. 97 |
| Collecting the Data: Quantitative | p. 107 |
| Choosing a Data-Collection Approach | p. 108 |
| Using Surveys | p. 110 |
| Designing Survey Instruments | p. 116 |
| Pilot Testing | p. 120 |
| Triangulation | p. 121 |
| Institutional Review Boards | p. 122 |
| Stakeholder Involvement | p. 123 |
| Analyzing and Interpreting the Data: Quantitative | p. 127 |
| Analyzing and Reporting Quantitative Data | p. 128 |
| Reaching Conclusions | p. 133 |
| Stakeholder Involvement | p. 134 |
| Steps in Quantitative-Data Analysis and Interpretation | p. 134 |
| Collecting the Data: Qualitative | p. 137 |
| Qualitative Data | p. 138 |
| Ensuring Validity and Reliability | p. 139 |
| Interview-Format Approaches | p. 140 |
| Document and Record Review | p. 146 |
| Observational Approaches | p. 147 |
| Case Reviews | p. 148 |
| Digital Approaches | p. 148 |
| Geographic Information Systems | p. 150 |
| Training Data Collectors | p. 150 |
| Pilot Testing | p. 151 |
| Managing and Storing Qualitative Data | p. 151 |
| Stakeholder Involvement | p. 151 |
| Analyzing and Interpreting the Data: Qualitative | p. 153 |
| Analyzing Qualitative Data | p. 154 |
| Interpreting the Data and Reaching Conclusions | p. 158 |
| The Role of Stakeholders | p. 161 |
| Reporting Evaluation Findings | p. 163 |
| The Content of the Report | p. 166 |
| The Timing of the Report | p. 171 |
| The Audience for the Report | p. 171 |
| The Format of the Report | p. 172 |
| Case Study | p. 177 |
| The Community Assessment | p. 177 |
| The Intervention | p. 182 |
| Design the Evaluation | p. 186 |
| Collect the Data | p. 195 |
| Analyze and Interpret the Data | p. 200 |
| Report the Results | p. 203 |
| Glossary | p. 205 |
| References | p. 211 |
| Index | p. 215 |
| Table of Contents provided by Ingram. All Rights Reserved. |