Essentials of Strategic Management
ISBN: 9780547194325 | 0547194323
Edition: 2ndFormat: Paperback
Publisher: Cengage Learning
Pub. Date: 10/13/2008
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ESSENTIALS OF STRATEGIC MANAGEMENT, 2E, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, 8E, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.
| Introduction To Strategic Management | |
| The Strategy-Making Process | |
| Stakeholders, the Mission, Governance, and Business Ethics | |
| The Nature Of Competitive Advantage | |
| External Analysis: The Identification of Opportunities and Threats | |
| Building Competitive Advantage | |
| Building And Sustaining Long-Run Competitive Advantage | |
| Business-Level Strategy and Competitive ... MORE | |
| Strategy in the Global Environment | |
| Corporate-Level Strategy and Long-Run Profitability | |
| Strategy Implementation | |
| Strategic Change: Implementing Strategies to Build and Develop a Company | |
| Implementing Strategy Through Organizational Design | |
| Cases In Strategic Management | |
| Boeing Commercial Aircraft: Comeback? | |
| Apple Computer | |
| Amazon.com | |
| Blockbuster's Challenges in the Video Rental Industry | |
| Whole Foods Market: Will There Be Enough Organic Food to Satisfy the Growing Demand? | |
| 3M in 2006 | |
| Philips versus Matsushita: A New Century, a New Round | |
| Mired in Corruption--Kellogg Brown & Root in Nigeria | |
| Table of Contents provided by Publisher. All Rights Reserved. |
