Sorry, this item is currently unavailable.

Essentials of Services Marketing

ISBN: 9780030152177 | 0030152178
Edition: 1st
Format: Paperback
Publisher: South-Western College Pub
Pub. Date: 2/6/1997

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Designed especially for the undergraduate, this unique text goes beyond the "common sense" approach to customer service and instead concentrates on 15 core topics (in 15 chapters), giving students a solid understanding of the complex relationships existing between employees, the organization and the customer as they relate to service issues. Hoffman -- who was the 1996 teaching coordinator for the American Marketing Association's Services Marketing Special Interest Group -- introduces students to the field of services marketing, as well as acquaints them with specific customer service issues. Similar in format to retailing texts, the text offers broad, yet in-depth coverage of services marketing topics, going well beyond the material of a principles text and presenting the most current services information available. And, in addition to its use for the undergraduate services course, the text also makes an excellent handbook for such specialty areas as hospitality, health care, leisure/ recreation, and bank marketing, as well as a resource for company training programs in customer service.

Related Products

  • Essentials of Services Marketing Concepts, Strategies and Cases
    Essentials of Services Marketi...
  • Outlines & Highlights for Essentials of Services Marketing: Concepts, Strategies, and Cases
    Outlines & Highlights for Esse...
  • Services Marketing : Concepts, Strategies, and Cases
    Services Marketing : Concepts,...
  • Services Marketing Concepts, Strategies, & Cases
    Services Marketing Concepts, S...
  • Services Marketing Concepts, Strategies, & Cases
    Services Marketing Concepts, S...
  • Services Marketing: Concepts, Strategies, & Cases, 4th Edition
    Services Marketing: Concepts, ...

Please wait while this item is added to your cart...