Essentials of Marketing Research (with Qualtrics Card)
Essentials of Marketing Research (with Qualtrics Card)
- ISBN 13:
9781439047545
- ISBN 10:
1439047545
- Edition: 4th
- Format: Paperback
- Copyright: 04/20/2009
- Publisher: South-Western College Pub
- Newer Edition
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Summary
Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company’s profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.