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Essentials of Marketing With Infotrac

ISBN: 9780324282924 | 0324282923
Edition: 4th
Format: Paperback
Publisher: Cengage Learning
Pub. Date: 1/9/2004

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Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive and companion Web site.

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