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Essentials of Marketing (2nd)

ISBN: 9780324043761 | 0324043767
Edition: 2nd
Format: Paperback
Publisher: South-Western College Pub
Pub. Date: 3/23/2000

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Textbook delivers a slimmed-down version of the knowledge found in 'Marketing', Fifth Edition, in a streamlined, condensed, easy-to-use format. Contains comprehensive coverage of current topics including global marketing, ethics, customer value and quality, and Internet marketing. Referenced Web site provides additional resources. For students. Softcover. DLC: Marketing.

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