Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
| Prologue | p. ix |
| Series Page | p. xi |
| Preface | p. xiii |
| Acknowledgments | p. xv |
| About the Author | p. xvii |
| Photo Credits | p. xix |
| On Health and Behavior-An Introduction | p. 1 |
| Introduction: The Links Between Health and Behavior | p. 3 |
| The Setting: Daily Life | p. 3 |
| The Questions | p. 4 |
| The Complex Social-... MORE | p. 6 |
| In This Book | p. 7 |
| Your Thoughts? | p. 8 |
| Chapter Questions | p. 8 |
| References | p. 9 |
| Health Issues and Behavior | p. 11 |
| Obesity | p. 11 |
| Youth Violence | p. 14 |
| HIV/AIDS | p. 16 |
| Behaviors, Theories, and Interventions | p. 18 |
| Chapter Questions | p. 19 |
| References | p. 20 |
| On the Roots of Behavior-A Multidisciplinary Survey | p. 23 |
| Social/Behavioral Theory and Its Roots | p. 25 |
| Thinking about Theory | p. 25 |
| The Context of Theory in the Western Tradition | p. 26 |
| Antecedents | p. 29 |
| Chapter Questions | p. 33 |
| References | p. 34 |
| Individual Health Behavior Theories | p. 35 |
| What Are We Talking About? | p. 35 |
| The Health Belief Model (HBM) | p. 35 |
| The Theory of Planned Behavior (TPB)/Formerly Known as the Theory of Reasoned Action (TRA) | p. 39 |
| Two Models of Behavior Change in Stages: The Transtheoretical Model (TTM) and Precaution Adoption Process Model (PAPM) | p. 42 |
| Chapter Questions | p. 48 |
| References | p. 49 |
| Social, Cultural, and Environmental Theories (Part I) | p. 51 |
| What Are We Talking About? | p. 51 |
| Social Cognitive Theory (SCT)/Formerly Known as Social Learning Theory | p. 51 |
| Social Network Theory | p. 56 |
| Social Process Theories and Approaches: Diffusion of Innovations (DOI) and Social Marketing | p. 58 |
| Chapter Questions | p. 63 |
| References | p. 64 |
| Social, Cultural, and Environmental Theories (Part II) | p. 65 |
| Communications Theory | p. 65 |
| Community and Organizational Change | p. 69 |
| Political Economy | p. 72 |
| Anthropology and Cultural Theory: Behavior as Adaptation; Behavior as Meaningful and Symbolic | p. 73 |
| Chapter Questions | p. 77 |
| References | p. 78 |
| Doing Something About It: The Ecological Perspective and the Move From Theory to Practice | p. 79 |
| Where Do You Start? Picking Your Battles | p. 79 |
| Planning Approaches-A Sampler Precede-Proceed | p. 80 |
| Chapter Questions | p. 89 |
| References | p. 90 |
| Putting Theory Into Practice | p. 91 |
| Communities and Populations As Focus For Health Promotion Programs | p. 93 |
| Community Intervention, or Intervention in a Community? | p. 93 |
| Community Intervention and the Complexity of Communities | p. 97 |
| Communities As Experts | p. 98 |
| Population-Based Health Promotion | p. 98 |
| Tailoring | p. 99 |
| Sustainability | p. 101 |
| Chapter Questions | p. 101 |
| References | p. 102 |
| Application of Theory: Schools and Worksites | p. 103 |
| Settings for Intervention | p. 103 |
| Schools | p. 103 |
| Workplace Settings | p. 107 |
| Chapter Questions | p. 112 |
| References | p. 113 |
| Application of Theory: Communications Campaigns | p. 115 |
| Communicating Through the Public Media | p. 115 |
| Communications Campaigns | p. 116 |
| Media Advocacy | p. 118 |
| Health Behavior Theory and Communications Campaigns/Mass Media Campaigns | p. 120 |
| Program Examples | p. 121 |
| Chapter Questions | p. 123 |
| References | p. 124 |
| Application of Theory: Global Health | p. 125 |
| The Setting: Health in the Global Context | p. 125 |
| The Global Health System | p. 127 |
| Theory and Its Application | p. 128 |
| Health Behavior Theory and the Global Setting | p. 130 |
| Program Examples | p. 133 |
| Chapter Questions | p. 135 |
| References | p. 136 |
| Application of Theory: High-Risk and Special Populations | p. 137 |
| Introduction | p. 137 |
| Applying Behavioral Theory to High-Risk Populations and Contexts | p. 139 |
| Harm Reduction Approaches to Addressing High-Risk Behavior | p. 142 |
| Generative Approaches to Understanding Risk Behavior | p. 143 |
| Chapter Questions | p. 148 |
| References | p. 149 |
| Evaluation: What Is It? Why Is It Needed? How Does It Relate to Theory? | p. 151 |
| Introduction | p. 151 |
| Evaluation and the Current Program Environment | p. 151 |
| The Types of Evaluation | p. 152 |
| Using a "Logic Model" to Set Up an Evaluation | p. 154 |
| On Evaluation Methods | p. 156 |
| What Kinds of Impact or Outcome? | p. 159 |
| Chapter Questions | p. 160 |
| References | p. 161 |
| Current Trends | p. 163 |
| Culture, Diversity, and Health Disparities: Are Current Theories Relevant? | p. 155 |
| Introduction | p. 165 |
| Why Health Disparities? | p. 166 |
| What to Do: How Is Theory Connected to Resolving Health Disparities? | p. 168 |
| Chapter Questions | p. 173 |
| References | p. 174 |
| Career Choices and Social/Behavioral Theory In Public Health: A Brief Introduction | p. 175 |
| Chapter Questions | p. 112 |
| The Possibilities | p. 179 |
| Index | p. 181 |
| Table of Contents provided by Ingram. All Rights Reserved. |