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Essentials of Entrepreneurship and Small Business Management

ISBN: 9780131491786 | 0131491784
Edition: 5th
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2008

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Concise, Contemporary, and PracticalThe ideal tool for the next generation of entrepreneurs! A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture. Take a look! New Sections on "Building a Business Plan," and "Putting the Business Plan to Work." Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text and on the Web site. A dedicated Web site at www.prenhall.com/zimmerer includes numerous links to relevant small business sites, complete chapter summaries with quizzes, and other valuable teaching and learning resources.

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