Essentials of Entrepreneurship and Small Business Management
ISBN: 9780136109594 | 0136109594
Edition: 6thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/3/2010
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For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, "hands on" approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success. The sixth edition keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as wel... MORE
Section I. The Challenge of Entrepreneurship
Chapter 1. The Foundations of Entrepreneurship
Chapter 2. Inside the Entrepreneurial Mind: From Ideas to Reality
Section II. Building the Business Plan: Beginning Considerations
Chapter 3. Designing a Competitive Business Model and Building a Solid Strategic Plan
Chapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Chapter 5. Forms of Business Ownership
Chapter 6. Franchising and the Entrepreneur
Chapter 7. Buying an Existing... MORE
Chapter 1. The Foundations of Entrepreneurship
Chapter 2. Inside the Entrepreneurial Mind: From Ideas to Reality
Section II. Building the Business Plan: Beginning Considerations
Chapter 3. Designing a Competitive Business Model and Building a Solid Strategic Plan
Chapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Chapter 5. Forms of Business Ownership
Chapter 6. Franchising and the Entrepreneur
Chapter 7. Buying an Existing... MORE
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