Note: Supplemental materials are not guaranteed with Rental purchases.


You may extend rentals at any time.

Essentials of Contemporary Advertising

ISBN: 9780073380971 | 0073380970
Edition: 2nd
Format: Paperback
Publisher: McGraw-Hill/Irwin
Pub. Date: 4/16/2008

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

Related Products

  • Essentials of Contemporary Advertising
    Essentials of Contemporary Adv...
  • Outlines and Highlights for Essentials of Contemporary Advertising by Arens and Schaefer, Isbn : 9780073136660
    Outlines and Highlights for Es...
  • Outlines and Highlights for Essentials of Contemporary Advertising by Arens Isbn : 9780073380971
    Outlines and Highlights for Es...

Please wait while this item is added to your cart...