Essentials of Business Communication
ISBN: 9780324233643 | 0324233647
Edition: 6th Format: Paperback
Publisher: Cengage Learning
Pub. Date: 1/12/2004
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This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
| Laying Communication Foundations | |
| Building Your Career Success with Communication Skills | |
| The Writing Process | |
| Creating Business Messages | |
| Improving Writing Techniques | |
| Revising and Proofreading Business Messages | |
| Corresponding At Work | |
| E-Mail and Memorandums | |
| Direct Letters and Goodwill Messages | |
| Persuasive ... MORE | |
| Negative Messages | |
| Reporting Workplace Data | |
| Informal Reports | |
| Proposals and Formal Reports | |
| Developing Speaking And Technology Skills | |
| Communicating in Person, in Meetings, by Telephone, and Digitally | |
| Making Oral Presentations | |
| Employment Communication | |
| The Job Search, RTsumTs, and Job Application Messages | |
| Employment Interviewing and Follow-Up Messages | |
| Reference Guide to Document Formats | |
| Correction Symbols and Proofreading Marks | |
| Documentation Formats. Grammar Mechanics Handbook | |
| Key to Grammar Mechanics Checkups | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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