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Essentials of Business Communication
ISBN: 9780324013627 | 0324013620
Edition: 5thFormat: Paperback
Publisher: South-Western College Pub
Pub. Date: 7/10/2000
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This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including Internet and e-mail communication, diversity, and ethics. Coverage of grammar and the writing process has also been increased, with a new chapter on oral presentations and speaking.
| UNIT I Laying Communication Foundations | 1 | (28) | |||
| 2 | (27) | |||
| UNIT II Developing Writing Skills | 29 | (72) | |||
| 30 | (26) | |||
| 56 | (26) | |||
| 82 | (19) | |||
| UNIT III Routine Business Messages | 101 | (64) | |||
| 102 | (32) | |||
| 134 | (31) | |||
| UNIT IV Negative, Persuasive, and Special Messages | 165 | (80) | |||
| 166 | (28) | |||
| 194 | (28) | |||
| 222 | (23) | |||
| UNIT V Reporting Data | 245 | (104) | |||
| 246 | (30) | |||
| 276 | (42) | |||
| 318 | (31) | |||
| UNIT VI Communicating for Employment | 349 | (41) | |||
| 350 | (40) | |||
| 390 |
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