Professors and scholars William Keith and Christian Lundberg believe that an understanding of rhetorical theory and its practical applications is a critical component of effective and competent communication. This is why their booklet The Essential Guide to Rhetoric provides an accessible and balanced overview of core historical and contemporary theories through concrete, relevant examples and jargon-free language, helping students move from concepts to action. Designed to complement a wide variety of courses, this guide offers instructors a flexible option wherever coverage of rhetoric is needed. Book jacket.