Essential Elements for Brand Identity 100 Principles for Designing Logos and Building Brands
Essential Elements for Brand Identity 100 Principles for Designing Logos and Building Brands
- ISBN 13:
9781592537938
- ISBN 10:
1592537936
- Format: Paperback
- Copyright: 04/01/2013
- Publisher: Rockport Publishers
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Summary
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.