Erotic Capital : The Power of Attraction in the Boardroom and the Bedroom
ISBN: 9780465027477 | 0465027474
Format: HardcoverPublisher: Perseus Books Group
Pub. Date: 9/6/2011
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In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset--erotic capital--that he or she can, and should, use to advance within society. In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life. Social scientists have paid little serious ... MORE
| Illustrations | p. vii |
| Introduction: Erotic Capital and the Politics of Desire | p. 1 |
| The Fourth Personal Asset and the New Sexual Politics | |
| What Is Erotic Capital? | p. 9 |
| The Politics of Desire: The Difference Between Men and Women | p. 31 |
| Denial: Why Erotic Capital Has Been Suppressed | p. 63 |
| How Erotic Capital Works in Everyday Life | |
| The Lifetime Benefits of Erotic... MORE | p. 89 |
| Modern Romance: How Erotic Capital Changes Relationships | p. 115 |
| No Money, No Honey: Selling Erotic Entertainment | p. 135 |
| Winner Takes All: The Business Value of Erotic Capital | p. 163 |
| Conclusion: The Power of Erotic Capital | p. 189 |
| Measures of Erotic Capital | p. 209 |
| Recent Sex Surveys | p. 221 |
| Acknowledgments | p. 225 |
| Notes | p. 227 |
| Bibliography | p. 271 |
| Index | p. 293 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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