Entrepreneurship : Starting and Operating a Small Business
ISBN: 9780132366007 | 0132366002
Edition: 2ndFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2010
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For courses in Entrepreneurship, Small Business Management, How to Start your own business courses in continueing education.Written by an award-winning expert, Entrepreneurship: Starting and Operating A Small Business, Second Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This book is based on a proven curriculum from the National Foundation for Teaching Entrepreneurship (NFTE) and draws from Steve Mariottis 2... MORE
| Entrepreneurs Recognize Opportunities | |
| Create Business From Opportunity: The Economics of One Unit | |
| Business Plan Section | |
| Who Are Your Customers? (And Why Should They Buy From You?) | |
| What Is Marketing? Analyzing Customers And Your Market | |
| Developing The Right Marketing Mix | |
| Smart Selling And Effective Customer Service | |
| Business Pl... MORE | |
| Show Me The Money!: How To Track Costs and Find Financing | |
| Tracking Fixed and Variable Costs | |
| Using An Income Statement To Guide A Business | |
| Financing Strategy: Borrow Debt or Sell Equity? | |
| Cash Flow: The Lifeblood Of A Business | |
| Business Plan Section | |
| Operating a Small Business Effectively | |
| Choosing Legal Structures And Distribution Channels | |
| Effective Leadership: Managing Resources And Employees | |
| Business Plan Section | |
| What You Need to Know to Grow | |
| Raising Capital: Tracking Debt And Equity On The Balance Sheet | |
| Replication And Harvesting: Cashing In On Your Brand | |
| Investing For a Secure Future | |
| Business Plan Section | |
| 100 Business Ideas | |
| Math for Entrepreneurs | |
| Resources for Entrepreneurs | |
| Glossary | |
| Accounting Journal Distribution Guide | |
| Sample Student Business Plan | |
| Using the BizBuilder CD | |
| Using Business Plan Pro | |
| Business Plan for Venture Magazine | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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