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Entrepreneurship and Small Business Management

ISBN: 9780135030318 | 0135030315
Edition: 1st
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 12/28/2010

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Written by award-winning experts, Steve Mariotti and Caroline Glackin,Entrepreneurship and Small Business Management presents difficult economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the National Foundation for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture-from concept through implementation to harvesting to replication. Filled with examples from a broad range of careers, it moves further into the entrepreneurial process-discussing the business plan and also the details of managing and growing a small business.

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