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Entrepreneurship and Small Business Management Plus MyBizSkillsKit -- Access Card Package

ISBN: 9780132727235 | 0132727234
Edition: 1st
Format: Package
Publisher: Prentice Hall
Pub. Date: 6/16/2011

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Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management  presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture ;from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process ;discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.


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