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Entrepreneurship : Ideas in Action

ISBN: 9780538446266 | 0538446269
Edition: 4th
Format: Hardcover
Publisher: Cengage Learning
Pub. Date: 2/12/2008

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ENTREPRENEURSHIP: IDEAS IN ACTION 4E provides you with the knowledge needed to realistically evaluate your potential as a business owner. As you complete the chapters, you develop a business plan and learn what it takes to be a successful entrepreneur and how to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that you can relate to. Based on real-life experiences of teenage entrepreneurs, the text teaches critical-thinking skills by using relevant activities.

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