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Entrepreneurship in Action

ISBN: 9780131011014 | 0131011014
Edition: 2nd
Format: Paperback
Publisher: Pearson
Pub. Date: 11/19/2002

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Fun, contemporary, and easy to read, this book conveys the excitement and reality of entrepreneurship. Coulter focuses on the actual tasks and activities of the entrepreneurfrom researching venture feasibility, to launching the venture, to managing growth.KEY TOPICSOther chapter topics include the context of entrepreneurship, the details of planning and organizing the venture, and managing processes and people.For up-and-coming entrepreneurs and owners of small businesses.

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