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Entrepreneurship

9780072314069

Entrepreneurship

  • ISBN 13:

    9780072314069

  • ISBN 10:

    0072314060

  • Edition: 5th
  • Format: Hardcover
  • Copyright: 08/01/2001
  • Publisher: McGraw-Hill Higher Education
  • Newer Edition
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Summary

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.. . The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. .

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