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Entrepreneurship

ISBN: 9780130971166 | 0130971162
Edition: 4th
Format: Paperback w/Disk
Publisher: PRENTICE HALL
Pub. Date: 1/1/2007

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For courses in Entrepreneurship and Small Business Management. Many students have difficulty connecting business theory to starting a small business and writing a business plan. This concise and practical text/handbook combines the best of both study formats, demonstrating theory in realistic applications. While the book opens with the material commonly found in Entrepreneurship texts, the second half combines theory and background information in areas such as marketing theory, management topics, and financial recordkeepingand provides practical checklists to help students complete a business plan.

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