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Encouraging Sustainable Behavior : Psychology and the Environment

ISBN: 9781848729889 | 184872988X
Edition: 1st
Format: Hardcover
Publisher: Psychology Pres
Pub. Date: 8/1/2013

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Surveys show again and again that, when it comes to sustainable (or "green") behavior, people who talk the talk often don't walk the walk. Why does this attitude-behavior gap exist and how can we close it? This book brings together a large number of divergent scientific disciplines and theoretical approaches to address and explain the multiple selves that drive the attitude-behavior discrepancy in consumer demand for sustainability.


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