Lars Willnat is Professor of Journalism at Indiana University.

Jarol B. Manheim is Professor of Media and Public Affairs and of Political Science at the George Washington University.

Richard C. Rich is Professor of Political Science at Virginia Polytechnic Institute and State University.

Chapter 1. Research as a Process

PART II. PREPARING TO DO RESEARCH

Chapter 2. Explaining the Political World: Building Theories and Hypotheses

Chapter 3. Developing Your Literature Review: What Others Say About Your Topic

Chapter 4. Designing Your Research and Choosing Your Qualitative and Quantitative Methods

Chapter 5. From Abstract to Concrete: Operationalization and Measurement

Chapter 6. Experimental Research Methods

Chapter 7. Who, What, Where, When: The Problem of Sampling

PART III. QUANTITATIVE METHODS

Chapter 8. Survey Research

Chapter 9. Combining Multiple Measures: Using Scaling Techniques

Chapter 10. Content Analysis

Chapter 11. Studying Groups with Aggregate Data

Chapter 12. Comparative Research

PART IV. ANALYZING QUANTITATIVE DATA

Chapter 13. Social Network Analysis: Finding Structure in a Complex World

Chapter 14. Data Coding

Chapter 15. Describing the Data

Chapter 16. Statistics I: Summarizing Distributions on One Variable

Chapter 17. Statistics II: Examining Relationships between Two Variables

Chapter 18. Statistics III: Examining Relationships among Several Variables

PART V. QUALITATIVE METHODS

Chapter 19. Direct Observation

Chapter 20. Focus Group Methodologies

Chapter 21. Elite and Specialized Interviewing

PART VI. CONCLUSION

Chapter 22. Writing (and Reading) the Research Report

Chapter 23. Summary

Appendix A. Statistical Tables

Appendix B. Ethical Standard in Empirical Research

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