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| Tables and Figures | p. xi |
| Foreword | p. xv |
| Acknowledgments | p. xviii |
| The Editors | p. xix |
| The Contributors | p. xx |
| Theory in Health Promotion Practice and Research | p. 3 |
| Individual-Level Approaches | p. 19 |
| The Information-Motivation-Behavioral Skills Model of HIV Preventive Behavior | p. 21 |
| Social Influences: The Effects of Socialization, Selecti... MORE | p. 65 |
| Self-Esteem Enhancement Theory: Promoting Health Across The Life Span | p. 97 |
| Conservation of Resources Theory: Application to Public Health Promotion | p. 131 |
| Self-Determination Theory: Process Models for Health Behavior Change | p. 157 |
| The Elaboration Likelihood Model of Persuasion: Developing Health Promotions for Sustained Behavioral Change | p. 185 |
| An Integrative Model for Behavioral Prediction and its Application to Health Promotion | p. 215 |
| Community-Based Approaches | p. 235 |
| The Community Coalition Action Theory | p. 237 |
| Community Capacity: Theory and Application | p. 277 |
| Natural Helper Models to Enhance a Community's Health and Competence | p. 303 |
| Community-Based Prevention Marketing: A New Framework for Health Promotion Interventions | p. 331 |
| Ecological Approaches | p. 357 |
| Changing Our Unhealthy Ways: Emerging Perspectives from Social Action Theory | p. 359 |
| The Theory of Gender and Power: Constructs, Variables, and Implications for Developing HIV Interventions for Women | p. 393 |
| The Logical and Empirical Basis for the Behavioral Ecological Model | p. 415 |
| The Theory of Triadic Influence | p. 451 |
| The Interactive Domain Model Approach to Best Practices in Health Promotion | p. 511 |
| Communication-for-Behavioral-Impact: An Integrated Model for Health and Social Change | p. 535 |
| Issues and Challenges in Applying Theory in Health Promotion Practice and Research: Adaptation, Translation, and Global Application | p. 551 |
| Index | p. 569 |
| Table of Contents provided by Ingram. All Rights Reserved. |