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|Emerging Markets||p. 9|
|Business Strategy||p. 31|
|The ebocube and Business Models||p. 53|
|Marketing by the Dashboard Light||p. 81|
|Managing Customer Relationships Through the Buying Cycle||p. 113|
|Campaign Optimization, "Glocalization," and the Power of Email||p. 145|
|Winning with Webcasts, Websites, and More||p. 185|
|Web Banners... MORE||p. 219|
|Marketing Operations (mops)||p. 237|
|Table of Contents provided by Ingram. All Rights Reserved.|
Lara Fawzy is currently an Online Campaign Marketing Manager, for Cisco’s African region (based in Cairo, Egypt). Lara is also Director and founder of her own firm, ebocube, and conducts online marketing training in the African region. She has worked for Cisco Systems in various roles, including online customer relationship marketing for emerging markets (based in the UK). In this role, she worked closely with local marketing teams, sales teams, and agencies across emerging markets. She also created and executed online marketing campaigns using complex data segmentation and tracked and reported on campaigns through advanced customer relationship management tools.
As a Marketing Operations Manager with Cisco in Cairo, she worked closely with the African and Gulf marketing teams, strengthening her experience and knowledge of emerging markets. Previously, Lara worked for O2, Telefonica, as a Campaign Manager, launching the high-profile Apple iPhone 3G in the UK business market and helping to redesign the company website.
Lara is a qualified Chartered Marketer. She graduated from University of London, Royal Holloway, School of Management, with a Management BSc, specializing in marketing. Her degree was largely based on Harvard research; she studied management models and theories by leading management and marketing gurus such as Michael Porter, Philip Kotler, and Peter Drucker.
Lucas Dworski is originally from Poland, Central Eastern Europe. He has more than a decade’s experience in marketing, including international marketing. Lucas has worked and lived in Germany, the UK, Netherlands, and Poland. He’s passionate about global marketing, particularly in emerging markets. Lucas’s experience is specialized in customer relationship management and complex online localized international campaigns.
Lucas has worked and consulted for global international American corporations such as Cisco and Computer Associates CA, as well as many smaller companies. Lucas has experience in campaign management and campaign execution for a wide number of countries (more than 130) in emerging markets. He has executed campaigns that have been fully measurable, trackable, and localized for local market needs. Lucas also has in-depth experience in database management, having worked in customer relationship management for several years.