9780470947678

E-Mail Marketing For Dummies simplifies the process of building a mailing list, creating and sending effective messages, tracking results, and steering clear of legal issues in managing an e-mail marketing campaign. The book aids both enterprise level marketers who may be using a service provider and small business marketers who are doing it all on their own. Parts include: Getting Started with E-Mail Marketing: an overview of the full process as well as legal guidance to avoid breaking CAN-SPAM laws. Mapping Out an E-Mail Marketing Strategy: the steps required to create reachable objectives and begin list building Constructing an Effective Marketing E-Mail: expert guidance on crafting a message that appeals to the audience Delivering and Tracking Your E-Mails: measuring results, includes coverage on incorporating social media avenues The Part of Tens: quick tips on content blunders to avoid and helpful resources

John Arnold is a professional marketer and marketing trainer. He developed training and certification programs for Coca-Cola, Constant Contact, and The Mobile Marketing Association. He also writes the "Marketing Tools & Technologies" column for Entrepreneur Magazine Online. He is coauthor of Web Marketing All-in-One For Dummies and Mobile Marketing For Dummies.

Introduction.

Part I: Getting Started with E-Mail Marketing.

Chapter 1: Adding E-Mail to a Successful Marketing Mix.

Chapter 2: Maximizing Revenue with E-Mail.

Chapter 3: Becoming a Trusted Sender.

Part II: Mapping Out an E-Mail Marketing Strategy.

Chapter 4: Developing Objectives.

Chapter 5: Building a Quality E-Mail List.

Chapter 6: Making Your E-Mail Content Valuable.

Part III: Constructing an Effective Marketing E-Mail.

Chapter 7: Designing Your E-Mails.

Chapter 8: Including Text in Your E-Mails.

Chapter 9: Including Images in Your E-Mails.

Chapter 10: Creating From and Subject Lines That Get Noticed.

Part IV: Sending Specialized E-Mail Campaigns.

Chapter 11: Combining E-Mail with Social Media.

Chapter 12: Designing and Delivering E-Mails for Mobile Devices.

Chapter 13: Automating Your E-Mail Marketing.

Part V: Delivering and Tracking Your E-Mails.

Chapter 14: Tracking Your E-Mail Campaign Results.

Chapter 15: Maximizing E-Mail Deliverability.

Chapter 16: Capitalizing on Clicks and Other Responses.

Part VI: The Part of Tens.

Chapter 17: Top Ten Worst E-Mail Content Blunders.

Chapter 18: Ten E-Mail Marketing Resources.

Appendix: A Sample E-Mail Portfolio.

Index.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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E-Mail Marketing For Dummies

E-Mail Marketing For Dummies

0470947675

Summary

Author Biography

Table of Contents

Supplemental Materials

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