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E-Mail Marketing For Dummies

by: Unknown
ISBN: 9780470947678 | 0470947675
Edition: 2nd
Format: Paperback
Publisher: For Dummies
Pub. Date: 4/12/2011

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E-Mail Marketing For Dummies simplifies the process of building a mailing list, creating and sending effective messages, tracking results, and steering clear of legal issues in managing an e-mail marketing campaign. The book aids both enterprise level marketers who may be using a service provider and small business marketers who are doing it all on their own. Parts include: Getting Started with E-Mail Marketing: an overview of the full process as well as legal guidance to avoid breaking CAN-SPAM laws. Mapping Out an E-Mail Marketing Strategy: the steps required to create reachable objectives and begin list building Constructing an Effective Marketing E-Mail: expert guidance on crafting a message that appeals to the audience Delivering and Tracking Your E-Mails: measuring results, includes coverage on incorporating social media avenues The Part of Tens: quick tips on content blunders to avoid and helpful resources

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