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| Preface | p. vii |
| Acknowledgments | p. viii |
| About the Author | p. viii |
| The Basics | |
| What Is News? | p. 1 |
| History of Journalism in the United States | p. 6 |
| The Role of News Media in American Society | p. 12 |
| Kershner's Five Rules of Journalism | p. 18 |
| Basics of Good Journalism | p. 22 |
| A Stylebook Primer | p. 27 |
| How to Read a Newspaper | p. 30 |
| Grammar and Usage | |
| Commonly Misused Words | p. 34 |
| Commas, Colons, and Semicolons | p. 38 |
| Punctuating Quotations | p. 44 |
| Active and Passive Voice | p. 48 |
| Spell Checkers | p. 52 |
| Writing News Stories | |
| How to Write a News Story in 15 Steps | p. 54 |
| How to Write a Strong Lead | p. 60 |
| How to Structure a News Story | p. 65 |
| How to Conduct an Interview | p. 71 |
| Covering Beats | |
| How to Cover Meetings and Speeches | p. 78 |
| How to Cover Police and Courts | p. 84 |
| How to Cover Disasters and Tragedies | p. 89 |
| How to Write Obituaries | p. 94 |
| Specialized Writing | |
| How to Write Reviews and Criticism | p. 97 |
| How to Write Editorials and Columns | p. 102 |
| How to Write Profiles | p. 106 |
| How to Write Feature Stories | p. 109 |
| How to Market Feature Stories | p. 113 |
| Editing Newspapers | |
| How Newspapers Are Organized | p. 118 |
| How to Plan a Newspaper | p. 123 |
| How to Lay Out Pages | p. 129 |
| How to Write Headlines | p. 133 |
| How to Write Cutlines | p. 136 |
| How to Use Photos and Graphics | p. 139 |
| How to Edit Stories | p. 142 |
| Advanced Topics | |
| Legal Considerations in Journalism | p. 145 |
| Ethical Considerations in Journalism | p. 149 |
| The Future of the Mass Media | p. 155 |
| Tips from the Best | p. 160 |
| Index | p. 163 |
| Table of Contents provided by Ingram. All Rights Reserved. |