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Electronic Commerce : A Managerial Perspective 2006

9780131854611

Electronic Commerce : A Managerial Perspective 2006

  • ISBN 13:

    9780131854611

  • ISBN 10:

    0131854615

  • Edition: 4th
  • Format: Hardcover
  • Copyright: 01/01/2008
  • Publisher: Pearson College Div
  • Newer Edition
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Summary

For undergraduate and graduate courses in Electronic Commerce. For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.

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