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Electronic Commerce

ISBN: 9780619159559 | 0619159553
Edition: 4th
Format: Paperback
Publisher: Cengage Learning
Pub. Date: 3/12/2003

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SummaryTable of Contents
Electronic Commerce, now in its fourth annual edition, continues to balance both the technological and strategic aspects of electronic commerce essential to succeeding in today's Internet-based economy. The author tackles the business topics first, then addresses the technology needed to support those strategies. New detailed Business Cases in each chapter challenge you to apply core concepts to real-world scenarios and to develop solutions. The author has also revised and updated this text to provide the most up-to-the-minute information and r... MORE
... MORE
Prefacexviii
Introduction
Introduction to Electronic Commerce
2(35)
Technology Infrastructure: The Internet and the World Wide Web
37(51)
Business Strategies for Electronic Commerce
Selling on the Web: Revenue Models and Building a Web Presence
88(58)
Marketing on the Web
146(49)
Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce
195(42)
Web Auctions, Virtual Communities, and Web Portals
237(38)
The Environment of Electronic Commerce: International Legal, Ethical, and Tax Issues
275(51)
Technologies for Electronic Commerce
Web Server Hardware and Software
326(42)
Electronic Commerce Software
368(38)
Security Threats to Electronic Commerce
406(39)
Implementing Electronic Commerce Security
445(45)
Payment Systems for Electronic Commerce
490(42)
Integration
Planning for Electronic Commerce
532(30)
Glossary562(33)
Index595

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